Soso Soberekon: The Untold Story Behind Nigeria's 'White Lion' - From Madskillz Studios to a $10M Empire

Soso Soberekon, popularly nicknamed "White Lion," is a Nigerian talent manager, music executive, and entrepreneur widely known for his long career shaping the Nigerian entertainment industry — first as a label executive and later as the founder of his own conglomerate, White Lion Global.

Early Life

Soberekon is generally described as hailing from Rivers State in Nigeria's Niger Delta region, with several profiles tracing his roots to Buguma, a Kalabari (Ijaw) town in the state's south-south area. Reported birth dates vary widely between sources — some cite November 22, 1981, others June 6 with no year given — so his exact age cannot be confirmed from public reporting.

Accounts generally agree that he was raised in Port Harcourt, Rivers State, and was schooled locally before going on to earn a university degree — most sources say a bachelor's degree from the University of Port Harcourt, having earlier attended Emarid College in Port Harcourt for his secondary education. Details about his parents and siblings are not widely publicized, and he has kept most of his childhood and family background out of the public eye.

Career

Madskillz Studios (2003). Soberekon's entry into the entertainment business is consistently dated to October 2003, when he founded Madskillz Studios, a music production and talent-management outfit. Through the studio he built early production and artist-development experience, and is credited with helping push the single "Obodo" by Nigga Raw (featuring Klint da Drunk) to national attention around 2005.

Five Star Music. Soberekon's biggest break came as General Manager of Five Star Music, the record label run by singer Kcee and his brother E-Money — a role most sources place him in from around 2011. During his tenure the label became one of the most visible in Nigerian pop, home to hits including Kcee's "Limpopo" and "Pull Over." He is often described, including by himself, as having played a hands-on "workhorse" role across production, video direction, and label operations during this period. His time there wasn't without turbulence: reporting from 2015 says he was briefly let go after wrongly passing on a report that label-mate Skiibi had died.

Exit and White Lion Global (2017). In mid-2017, Soberekon announced his departure from Five Star Music to start his own company. In a public statement covered by The Guardian Nigeria and Pulse, he described the move as his own decision after roughly a decade at Five Star, saying he wanted to pursue his ambitions as an entrepreneur and pointing to the growth the label had seen "under his watch." His new venture, White Lion Global, was launched with subsidiaries including White Lion Management (talent management, celebrity bookings, event and project management, and multimedia consultancy). Kcee, for his part, confirmed the split and named a new manager for himself.

Business expansion. Since then, Soberekon has grown White Lion into a broader conglomerate spanning entertainment management, event production, real estate, construction (White Lion Constructions), and energy (White Lion Global Energy), with some profiles also crediting him with ventures in fashion. He has also dabbled in acting, with credited roles in the Nigerian films Devil in Agbada and La Femme Anjola (both 2021), playing a character named Timipre Otobo.

Other activities. More recent reporting describes him sponsoring high-profile boxing exhibitions in Nigeria and making public offers to fund celebrity boxing matches. Some accounts also say he explored a run for political office in Rivers State around 2023, though this does not appear to have progressed into a formal candidacy that received wide coverage.

Net Worth

Estimates of Soberekon's net worth vary dramatically depending on the source, which is a sign of how little of this is independently verified:

• Most recent celebrity-bio sites converge on a figure of roughly $10 million, attributed to his stake in White Lion Global's various arms (entertainment/talent management, events, real estate, construction, and energy).
• At least one older profile put his net worth far lower, in the $80,000–$85,000 range.
• He is also known for a collection of luxury vehicles reportedly including two Rolls-Royces, a Range Rover, a Mercedes-Benz S350, and a Lamborghini.

Given the spread between these figures and the absence of any audited or independently verified financials, none of these numbers should be treated as authoritative — they reflect entertainment-press estimation rather than disclosed wealth.

Marriage & Wife

For most of his public life, Soberekon was known as one of Nigerian entertainment's most prominent long-term bachelors — several profiles from 2023–2025 describe him as guarding his private life closely and note that he had no publicly known spouse or children, despite periodic rumors and speculation about his marital status (at one point he was quoted deflecting questions about it).

That changed in 2026: Soberekon married his partner, Ebiere, in a lavish, multi-stage traditional and white wedding celebration. Coverage from Punch and Legit.ng describes an engagement ceremony followed by a traditional wedding in Benikrukru Community, in the Gbaramatu Kingdom, and then a white wedding and reception — with the events drawing a star-studded guest list, including musicians 2Baba and Wande Coal performing, and other celebrities such as Zlatan Ibile, Ini Edo, and Iyabo Ojo in attendance. Guests reportedly flew in by private jet, and the couple arrived to a convoy that included luxury vehicles such as Maybachs and a Lamborghini Urus.

Children

Public reporting does not indicate that Soberekon has any publicly known children as of this writing. Given how recently he married, this may simply not yet be public information; there is no confirmed reporting either way.

Houses & Lifestyle

Detailed information about specific properties Soberekon owns is not well documented in public sources — unlike his car collection, which is frequently mentioned, his real estate holdings are referenced mainly in general terms (i.e., that real estate is one of the business lines under White Lion Global) rather than through details of specific homes. Coverage of his wedding gives a sense of his general standard of living: private jets for guests, a fleet of luxury vehicles for transport, and large-scale event production.